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SHF, Westwood High School partnering on Painting the Peninsula Pink

Pink Party planned for Gwinn-WHS varsity football game on Sept. 29

The Superior Health Foundation and Westwood Patriots have pink on their minds.

That’s because SHF and Westwood High School are partnering on a month-long “Painting the Peninsula Pink” event to raise invaluable funds to help breast cancer patients from all across the Upper Peninsula. 

Proudly presented by mBank, the Superior Health Foundation and Westwood High School will co-host “The 31 Days of Pink” during the month of October to raise money for the Breast Health Fund. This account provides charitable funding to women and men across the Upper Peninsula to help cover the costs of mammograms, breast biopsies and other uncovered breast health expenses.

During October’s Breast Cancer Awareness Month, Westwood’s athletic teams will sell pink merchandise at home events and in school, giving supporters the opportunity to purchase items in honor or memory of loved ones who have battled this horrific disease. The signature event for the “31 Days of Pink” will be a Pink Party at the Gwinn-Westwood varsity football game on Friday, Sept. 29. That evening, we’ll throw a pink party, auction off pink jerseys, auction off a spectacular Green Bay Packers football package, including tickets, and recognize breast cancer survivors.

During the month, area businesses are encouraged to become a day sponsor. For a tax-deductible gift of $250 to SHF, businesses will be recognized on the day they choose to support and are also encouraged to get in the spirt of raising funds for the cause.  

Businesses will receive a “ Pink” flag to prominently display at their business to show your support. During each day in October, the sponsors will be prominently displayed on the Superior Health Foundation website and Facebook pages, with links to your business.

“We’re thrilled to partner with Westwood High School on Painting the Peninsula Pink,” said Jim LaJoie, executive director of the Superior Health Foundation. “This event has grown in popularity with each passing year and it’s a wonderful opportunity to get adolescents involved in a cause that affects so many people. “

Added Jon Beckman, assistant principal and athletic director at WHS: “Our students, teachers and football team look forward to helping raise money for this fund. We’re honored to be a part of Painting the Peninsula pink.”

 For more information, please contact the Superior Health Foundation at 906-225-6914 or email

Interested in being a sponsor? Click here